New Dove Ad Re-Defines The Archaic Definition Of Beauty

As part of Dove’s ongoing campaign to boost female self-esteem and celebrate female beauty in all shapes and sizes, a new ad shows teen girls talking about how they would like to change their appearance.

Right in the midst of the Olympics, beauty brand Dove being as unflinchingly and unapologetically as ever recently released video by YouTube channel, Blush. In the spirit of reaffirming the progressive reputation of beauty, the video questions the monolithic definition of beauty that is fed to us since childhood, sometimes under the garb of nursery rhymes taught in school.The video, featuring female athletes covered in dirt and blood, thwarts this archaic definition of beauty, helping us acknowledge and embrace what is real.

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